ÀÛ¼ºÀÏ : 23-12-06 10:44
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 ±Û¾´ÀÌ : JamesDean
Á¶È¸ : 279  
Hana Tour topped the list of leisure listed companies according to the analysis of big data in October
2023. It was analyzed in the order of 2nd place All Tour, 3rd place Yellow Balloon, 4th place Gangwon Land, and 5th place Good Travel.​

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The Korea Enterprise Reputation Research Institute conducted a brand reputation survey on
15 brands listed in leisure companies using big data analysis. From September 17, 2023 to
October 17, 2023, 22,118,742 brand big data of leisure listed companies were analyzed to
analyze the brand reputation of consumers. Compared to 29,017,837 brand big data of leisure-listed companies in September, it decreased 23.78%.

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The brand's reputation divides consumer activity big data on the brand into participation value,
communication value, social value, market value, and financial value. The brand reputation
index is an index created through brand big data analysis by finding that consumers'
online habits have a great influence on brand consumption. Positive evaluation of the brand,
media interest, communication among consumers, conversation on social, and community share
were measured and analyzed. ESG-related indicators and owner risk data were also included to strengthen qualitative analysis.
The brand reputation index of leisure listed companies was calculated by
dividing them into participation index, media index, communication index,
community index, market index, and social contribution index.

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https://geomedical.co.kr/bbs/board.php?bo_table=free&wr_id=2579
Leisure-listed companies' brand reputation in October 2023 ranked big data analysis in the
order of Hana Tour, Modu Tour, Yellow Balloon, Kangwon Land, Very Good Travel, Paradise,
Lotte Tourism Development, Ananti, Yongpyeong Resort, GKL, Shinsegae Food,
Western T&D, Construction Tech, Didim E&F, and Namhwa Industries.
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